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LOLA is a pricing and promotional planning tool used by Anheuser-Busch teams worldwide. This case study covers the integration of elasticity models that improved forecast accuracy and enabled $21M in optimized promotional spend.
LOLA is a pricing and promotional planning tool used by Anheuser-Busch teams worldwide. This case study covers the integration of elasticity models that improved forecast accuracy and enabled $21M in optimized promotional spend.
